000			01528nam a22002177a 4500
003			OSt
005			20230913145454.0
008			140619b xxu||||| |||| 00| 0 eng d
020			_a0273617133
040			_cWIUC-GH
050			_aHD30.22.C77
100			_aCOOK, Mark _92404
245			_aBusiness economics : strategy and applications. / _cMark Cook and Corri Farquharson
260			_aHarlow, England : _bPrentice Hall, _c1998.
300			_axxii, 602 p.: _bills.;
500			_aIncludes Index
505			_aContents: The scope of business economics -- The organization and its environment -- Business objectives, ethics and corporate governance -- Alternative models of the organisation -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting -- Determinants and behaviour of costs -- Pricing decisions -- Pricing practices -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Techniques for decision making under conditions of uncertainty and risk -- Elemtns of business strategy -- Analyzing the structure of competition -- Competitive weapons -- Transaction cost economics -- Difference and reputation as strategic tools -- Quality and the economics of the organisation -- Business issues and the environment -- The globalisation of business activities -- Government intervention -- The changing boundaries of the organisation -- The labour market
650			_aBusiness economics _92405
700			_aFarquharson, Corri _92406
942			_2lcc _cBK
999			_c10050 _d17550