000			02995cam a22003858i 4500
001			23282804
003			OSt
005			20230915131323.0
008			230818s2023 nju 001 0 eng
010			_a 2023026899
020			_a9781119500803 _q(paperback)
020			_z9781119500803 _q(adobe pdf)
020			_z9781394163052 _q(epub)
040			_aWIUC - GH _beng _erda _cWIUC - GH
042			_apcc
050	0	0	_aHF5415.P213
082	0	0	_a658.8 _223/eng/20230825
100	1		_aPadgett, Daniel, _eauthor. _92425
245	1	0	_aApplied marketing. / _cDaniel Padgett, Andrew Loos
260			_aHoboken, NJ.: _bJohn Wiley & Sons, _c2019.
300			_axv, 310 p. : _bIlls, glossary, index
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aWhat is marketing? -- Organizing and planning for marketing strategy -- The marketing environment -- Customer behavior -- The role of research in marketing -- Using segmentation, targeting, and positioning to distinguish a brand within the market -- Applying the marketing mix -- Delivering products and brands that meet customer needs -- Place decisions and customer convenience -- Managing price and customer cost perceptions -- Using group promotion to communicate with customers -- Using personalized promotion to communicate with customers -- Encouraging participation to connect with customers -- Measuring marketing effectiveness through metrics -- Finalizing a marketing plan tactics.
520			_a"Better service is only more valuable if customers are willing to pay more for it. It seems obvious that customers would prefer to shop in more attractive stores with better service. However, Ross Dress for Less strategically chooses not to spend money to make its stores more attractive or to provide better service specifically because Ross's customers would rather pay less than have better service. Ross emphasizes that they are a "treasure hunt" shopping experience where customers never know what they will find, but they will inevitably find a good deal if they search the store. This strategy has worked well for them to this point. While other retailers downsize or close stores, Ross Dress for Less continues to open new stores. Similarly, discount airlines such as Southwest in the United States and Ryanair in Europe succeed by offering less service but lower prices than traditional airlines. Discount airlines continue to gain popularity with customers seeking cheaper options for travel"-- _cProvided by publisher.
650		0	_aMarketing. _925
650		0	_aMarketing _xManagement. _9334
700	1		_aLoos, Andrew, _eauthor. _92426
776	0	8	_iOnline version: _aPadgett, Daniel. _tApplied marketing _b1st edition. _dHoboken, NJ : Wiley & Sons [2019] _z9781119500803 _w(DLC) 2023026900
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c10058 _d17558