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020			_a9780273719601 (pbk. : alk. paper)
020			_a0273719602 (pbk. : alk. paper)
035			_a(OCoLC)ocn312730585
040			_aDLC _beng _cDLC _dYDXCP _dBWKUK _dBWK _dUKM _dNLGGC _dDEBBG _dBTCTA _dOCL _dEUM _dOCL _dDLC
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100	1		_aChaffey, Dave, _d1963-
245	1	0	_aE-business and e-commerce management :strategy, implementation and practice. / _cDave Chaffey.
250			_a4th ed.
260			_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2009.
300			_axxxii, 764 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aContents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
520	8		_aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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