000			02240pam a2200277 a 4500
001			1636598
003			OSt
005			20230915145628.0
008			960909s1997 njua b 001 0 eng
020			_a0139085912
040			_aWIUC - GH _cWIUC - GH _dDLC
050	0	0	_aHF5415.35 .S65
082	0	0	_220
100	1		_aSolomon, Michael R. _9623
245	1	0	_aMarketing : real people, real choices. / _cMichael R. Solomon, Elnora W. Stuart.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998
300			_a80 p. : _c29 cm.
490			_aMarketing mini-projects: Learning by doing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Mini Projects -- Examining a new era organization -- The 4 Ps for different organizations -- Creating competitive advantages -- Using the BCG growth-market share matrix -- Consumer social responsibility -- Environmental scanning -- Standardize or individualize -- Global differences -- More than one way to solve a problem -- Secondary research for business and industry -- Understanding evaluative criteria in the decision process -- Maslow's hierarchy in ads -- buying big time -- Small versus large customers -- Designing marketing for different segments -- Recognizing target markets -- Is this product better? -- The layers of a product -- Building a better package -- Enter product quality -- Understanding the service industry -= Marketing people -- Price elasticity of demand -- Monetary and non-monetary prices -- Examining "Caveat Venditor" -- Market basket study -- Channels are not all created equal -- How many channel members -- Non-store retailing in the future -- Differences in retail prices -- Database marketing for a small business -- Product and package design -- Copy testing Ad ideas -- Examining advertising messages -- Understanding trade promotions -- Consumer sales promotion -- Making a sales presentation -- Learning about sales management
650		0	_aMarketing _xVocational guidance. _9624
700	1		_aStuart, Elnora W. _9625
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c10062 _d17562