000			02034pam a2200301 a 4500
001			1636598
003			OSt
005			20230919110107.0
008			960909s1997 njua b 001 0 eng
020			_a0131857002 ( 4e)
040			_aWIUC - GH _cWIUC - GH _dDLC
050	0	0	_aHF5415.35 .S65
082	0	0	_220
100	1		_aSolomon, Michael R. _9623
245	1	0	_aMarketing : real people, real choices. / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
250			_a4th ed
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2006
300			_a162 p. : _c29 cm.
490			_aBrand you: Liz Harris-Tuck
504			_aIncludes bibliographical references and indexes.
505			_aContents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success
650		0	_aMarketing _xVocational guidance. _9624
700	1		_aMarshall, Greg W. _9625
700	1		_aStuart, Elnora W. _9625
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c10063 _d17563