000			01658cam a2200361 i 4500
001			18648606
003			OSt
005			20231009143601.0
008			150605s2016 nju b 001 0 eng
010			_a 2015943269
020			_a9780134085968
020			_a0134085965
040			_aWIUC - GH _beng _erda _cWIUC - GH
042			_apcc
050	0	0	_aHF5415.2.B45
100	1		_aBendle, Neil T., _92446
245	1	0	_aMarketing metrics : _bthe manager's guide to measuring marketing performance. / _cNeil T. Bendle ...[et al.]
250			_a3rd ed.
264		1	_aUpper Saddle River, NJ : _bPearson Education, _c[2016.
300			_axv, 439 pages ; _c24 cm _bills, bibliography, index;
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 417-420) and index.
505			_aContents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics
650		0	_aMarketing research. _9992
650		0	_aMarketing _xMathematical models. _92447
650		0	_aPerformance _xMeasurement. _92448
700			_aBendle, Neil T. _92449
906			_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _e3rd ed
999			_c10070 _d17570