000			02711cam a2200289 a 4500
001			17261322
003			OSt
005			20231004135836.0
008			120418s2010 maua b 000 0 eng
010			_a 2011292801
020			_a9780136027164 (pbk.)
020			_a0136027164 (pbk.)
040			_aWIUC - GH _cWIUC - GH
042			_apcc
050	0	0	_aHF5415.32 _b.G7295 2010
100	1		_aGraham, Judy _q(Judy Frazer) _92467
245	1	0	_aCritical thinking in consumer behavior : _bcases and experiential exercises / _cJudy Graham.
250			_a2nd ed.
260			_aBoston : _bPrentice Hall, _cc2010.
300			_avi, 173 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references.
505			_aContents: Section I: The importance of customer centricity: Customer retention and profitability -- Measuring customer loyalty with the net promoter score -- Customer experience management -- Section II: Customer perception: Information overload -- The just noticeable difference -- Perceptual maps -- Section III: Customer learning and memory -- Behavioral learning: classical and operant conditioning -- Memorable taglines -- Memory models and promotional strategies -- Section IV: Customer motivation and personality: The great debate -- Maslow's need hierarchy and customer motivation -- Appealing to the Id, superego, and ego -- Section V: Segmenting. targeting, and positioning: VALStm segmentation categories -- Positioning strategies -- Adopter categories -- Section VI: Reference group influence and diffusion of innovation: Forms of reference group influence -- Types of reference groups -- Diffusion of innovation -- Section VII: Customer attitudes: Hierarchies of effects -- The fishbein model of attitude measurement -- The extended fishbein model -- Section VIII: Marketing communication and attitude change: Multiattribute models and attitude change strategies -- The elaboration likelihood model -- Social judgement theory and attitude change -- Balance theory and spokesperson strategies -- Section IX: Customer decision making: Group/family decision making -- Decision heuristics -- Decision rules I: Introduction to decision rules -- Decision rules II: The application of decision rules -- Section X: Quantitative and interpretive consumer research: Projective techniques -- Laddering interviews and means-end analysis -- Information display boards -- Section XI: Cultural and subcultural influences: The diversity of customer behavior -- Culture and customer behavior -- The Chinese consumer
650		0	_aConsumer behavior _vCase studies. _92468
906			_a7 _bcbc _corignew _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c10076 _d17576