000			01373cam a22003138a 4500
001			14578546
005			20210414113949.0
008			061002s2006 nyu b 001 0 eng
010			_a 2006049792
020			_a9780273707523
020			_a0273707523
040			_aDLC _cDLC
050	0	0	_aHF5548.32.C472
082	0	0	_a658.8/72 _222
100	1		_aChaffey, Dave, _d1963-
245	1	0	_aE-business and e-commerce management : strategy, implementation, and practice. / _cDave Chaffey.
246	3		_aEbusiness and ecommerce management
250			_a3rd ed.
260			_aNew York : _bPearson Education, _c2006.
263			_a0612
300			_axxviii, 663 p. : _bill. ; _c26.5 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business Infrastructure -- E-environment -- Strategy and applications: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c1012 _d8512