000			01268nam a22002057a 4500
003			OSt
005			20231204091144.0
008			231110b ||||| |||| 00| 0 eng d
020			_a025613989x (manual)
040			_aWIUC - GH _cWIUC - GH
050			_aHF5415.135.M39
100			_aMason, Charlotte H. _92428
245			_aInstructor's manual to accompany the marketing game. / _cCharlotte H. Mason, William D. Perreault
250			_a3rd ed
300			_axii, 271 p. : _bills.;
505			_aContents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers
650			_aThe marketing game _92800
700			_aPerreault, William D. _92431
942			_2lcc _cBK
999			_c10211 _d17711