000			02475nam a22001697a 4500
008			120531t xxu||||| |||| 00| 0 eng d
020			_a0073023019 9780073023014
050			_aHF54153.T36
100			_aThomke, Stefan H.
245			_aManaging product and service department : text and cases. / _cStefan H. Thomke
260			_aBoston, Mass. : _b McGraw-Hill/Irwin, _c2007.
300			_avii, 592 p. : _b ill. ; _c 24 cm.
500			_aIncludes Index.
505			_aContents: Introduction -- Module One : Building capabilities for experimentation, learning and prototyping -- Case 1-1: The Final voyage of the challenger -- Case 1-2: Apple powerwork : Design quality and time to market -- Case 1-3 : IDEO product development -- Case 1-4: Bank of America -- Article : R&D comes to services : Bank of America's pathbreaking experiments -- Case 1-5: Team New Zealand -- Article: Enlightened experimentation : the new imperative for innovation -- Case1-6: Eli Lilly and company: Drug development strategy -- Module Two : Development process design and improvement : Case2-1: Innovation at 3M corporation -- Article: Creating breakthrough at 3M -- Note: Understanding user needs -- Case 2-2: Product development at dell computer corporation -- Article : Agile product development : managing development flexibility in uncertain environments -- Case 2-3: Developing products on internet time : A Process design exercise -- Article: Developing products on internet time -- Case 2-4: BMW AG: The Digital car project -- Article : The Effect of front -loading -- Problem- solving on product development performance -- Case 2-5: Bush Boake Allen -- Article: Customers as innovators : A New Way to create value -- Module Three: Managing development networks: Case 3-1: Microsoft office: Finding the suite spot 407 -- Note : Learning from projects: note on conducting a postmortem analysis -- Case 3-2: We've got rythm medtronic corporation's cardiac peacemaker business -- Article : Creating project plans to focus product development -- Case 3-3: Siemens AG: Global development strategy -- Article : Building effective R&D capabilities abroad -- Case3-4: Project dreamcast: serious play at Sega Enterprises Ltd.-- Article: Increasing returns and the new world of business -- Case 3-5: Millenium pharmaceuticals, inc.-- Article : Mastering the value chain: an interview with Mark Levin of Millennium.
650			_aNew products -- _x Management -- _x Case studies.
942			_2lcc _cBK
999			_c1046 _d8546