000			00965nam a22001817a 4500
008			120531t xxu||||| |||| 00| 0 eng d
020			_a0273686232 : 9780273686231
050			_aHF5415.55.E34
100			_aEgan, John
245			_aRelationship marketing : exploring relational strategies in marketing. / _cJohn, Eghan
250			_a2nd ed.
260			_aHarlow : _b Financial Times Prentice Hall, _c 2004.
300			_axxiii, 268 p. : _b ill. ; _c 25 cm.
500			_aIncludes index.
505			_aContents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology -- Relationship management -- Back to the future.
650			_aRelationship marketing.
942			_2lcc _cBK
999			_c1047 _d8547