000			01995mam a22003134a 4500
001			2355799
005			20210414113954.0
008			990520s1999 nyua b 001 0 eng
010			_a 99016155
020			_a0684864673
035			_a(OCoLC)ocm41482164
040			_aDLC _cDLC _dC#P _dOrLoB-B
042			_apcc
050	0	0	_aHF5415.13.D367
082	0	0	_a658.8 _221
100	1		_aDay, George S.
245	1	4	_aThe market driven organization: understanding, attracting, and keeping valuable customers. / _cGeorge S. Day.
260			_aNew York : _bFree Press, _cc1999.
300			_axii, 285 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 263-274) and index.
505	0	0	_tIntroduction: Move to the Market -- _gPt. I. _tUnderstanding Market Orientation. _g1. _tWhat It Means to Be Market Driven. _g2. _tMisconceptions About Market Orientation. _g3. _tMarket Driven Cultures. _g4. _tConfiguring Around Capabilities -- _gPt. II. _tBuilding the Capabilities. _g5. _tMarket Sensing. _g6. _tThe Shared Knowledge Base. _g7. _tMarket Relating. _g8. _tCompeting for Customer Relationships. _g9. _tCollaborative Partnering -- _gPt. III. _tAligning the Organization to the Market. _g10. _tReshaping the Organization. _g11. _tSetting the Direction. _g12. _tGuiding the Change. _gApp. _tIs Your Organization Market Driven?
520	1		_a"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.
650		0	_aMarketing _xManagement.
650		0	_aSales management.
650		0	_aConsumer satisfaction.
650		0	_aCustomer relations.
900			_bTOC
942			_2lcc _cBK
999			_c1066 _d8566