000			01624cam a2200337 a 4500
001			691786
005			20210414113955.0
008			961016s1997 iluab b 000 0 eng
010			_a 96037108
020			_a0256204640
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.13.B448
082	0	0	_a658.8 _221
100	1		_aBernhardt, Kenneth L., _d1944-
245	1	0	_aCases in marketing management. / _cKenneth L. Bernhardt and Thomas C. Kinnear.
250			_a7th ed.
260			_aChicago : _bIrwin, _cc1997.
300			_axiv, 665 p. : _bill., maps ; _c25 cm.
440		4	_aThe Irwin series in marketing
504			_aIncludes bibliographical references.
505			_aContents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy.
650		0	_aMarketing _xManagement _vCase studies.
650		0	_aMarketing _xDecision making _vCase studies.
700	1		_aKinnear, Thomas C., _d1943-
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/96037108.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/96037108.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/96037108-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c1074 _d8574