000			01760nam a22002057a 4500
005			20210414113955.0
008			120605t xxu||||| |||| 00| 0 eng d
020			_a8120316096
050			_aHF5415.13.K64
100			_aKotler, Philip.
245			_aMarketing management. / _cPhilip Kotler
250			_a11th edition
260			_aIndia: _bPrentice Hall, _c2003.
300			_axxix, 718p + various pagings : _bill.; _c26cm.
500			_aIndex
505			_aContents: Understanding marketing management : Marketing in the 21st century -- Building customer satisfaction, value and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities : Gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and business buying behaviour -- Analyzing business markets and business buying behaviour -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies : Positioning the market offering through the product life cycle -- Developing new market offerings -- Designing new market offerings -- Designing global market offerings -- Making marketing decisions : Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs -- Managing marketing channels -- Managing retailing, wholesaling and market logistics -- Managing integrated marketing communications -- Managing advertising, sale promotion and public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort.
650			_aManagement
650			_aMarketing
942			_2lcc _cBK
999			_c1077 _d8577