000			01453cam a22003374a 4500
001			13614667
005			20210414113956.0
008			040604t20042005maua 001 0 eng
010			_a 2004053843
020			_a0072865962 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5415.13.L395
082	0	0	_a658.8/02 _222
100	1		_aLehmann, Donald R.
245	1	0	_aAnalysis for marketing planning. / _cDonald R. Lehmann and Russell S. Winer.
250			_a6th ed.
260			_aBoston : _bMcGraw-Hill/Irvin, _c2004, c2005.
300			_axii, 256 p. : _bill. ; _c23 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
500			_aIncludes index.
505			_aContents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A.
650		0	_aMarketing _zUnited States _xManagement.
700	1		_aWiner, Russell S.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053843.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh051/2004053843.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c1096 _d8596