000			01866pam a2200301 a 4500
001			3051937
003			OSt
005			20210414113957.0
008			960408s1996 nyua b 001 0 eng
010			_a 96015987
020			_a0070270317 (hardcover)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5429.H329
082	0	0	_a658.8/7 _220
100	1		_aHasty, Ronald W.
245	1	0	_aRetail management. / _cRon Hasty and James Reardon.
260			_aNew York : _bThe McGraw-Hill Companies, _cc1997.
300			_axxiv, 633, [54] p. : _bcol. ill. ; _c25 cm.
440		4	_aThe McGraw-Hill series in marketing
504			_aIncludes bibliographical references (p. R0-R12) and indexes.
505			_aContents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats.
650		0	_aRetail trade _xManagement.
650		0	_aRetail trade _xManagement _xCase studies.
700	1		_aReardon, James, _d1965-
906			_a7 _bcbu _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c1103 _d8603