000			00813nam a22001697a 4500
005			20210414114002.0
008			120607t xxu||||| |||| 00| 0 eng d
050			_aHF5415.3.K3
100			_aKassarjian, Harold H.
245			_aPerspectives in consumer behaviour. / _cHarold H. Kassarjian, Thomas S. Robertson
260			_aU.S.A: _bForesman and Company, _c1968.
300			_a568 p.: _bill.; _c23cm.
500			_aIncludes index.
505			_aContents: The Nature of consumer behaviour: Perspectives -- Individual factors: Cognition -- Perception -- Learning -- Attitudes -- Cognitive dissonance -- Risk taking -- Motivation and personality -- Social factors: social influence -- Sociocultural factors: culture -- Comprehensive models of consumer bahaviour.
700			_aRobertson, Thomas S.
942			_2lcc _cBK
999			_c1170 _d8670