000			01721cam a2200301 a 4500
001			4489727
005			20210414114011.0
008			970606s1998 maua b 001 0 eng
010			_a 97025683
020			_a0256223467
020			_a007115387X
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5429.L4828
082	0	0	_a658.8/7 _221
100	1		_aLevy, Michael, _d1950-
245	1	0	_aRetailing management. / _cMichael Levy, Barton A. Weitz.
250			_a3rd ed.
260			_aBoston : _bIrwin/McGraw-Hill, _cc1998.
300			_axxxi, 627 + various pagings : _bcol. ill. ; _c26 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes.
650		0	_aRetail trade _xManagement.
700	1		_aWeitz, Barton A.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c1276 _d8776