000			00968nam a22001697a 4500
008			120619t xxu||||| |||| 00| 0 eng d
020			_a9780273708094
050			_aJF1525.M37 P76
100			_aProctor, Tony.
245			_aPublic sector marketing. / _cTony Proctor.
260			_aHarlow : _bFT Prentice Hall, _c2007.
300			_axvii, 225 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505			_aContents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet.
650			_bGovernment marketing.
942			_2lcc _cBK
999			_c1439 _d8939