000			01563nam a22001577a 4500
008			120619t xxu||||| |||| 00| 0 eng d
020			_a132450275
050			_aHM263.C78
100			_aCutlip, Scott M.
245			_aEffective public relations. / _cScott M Cutlip
260			_aNew Jersey: _bPrentice Hall, _c1971.
300			_axvii, 701 p.: _c24cm.
500			_aIncludes index.
505			_aContents: Contemporary public relations: an introduction -- The Practitioners: staff and status -- How it all began: the forerunners -- From 1900 on: the beginnings -- Ecology: the environment -- Persuasion and public opinion -- The Function's place and purpose -- The Process: fact-finding and feedback: the first step -- The Process: planning and programming: the second step -- The Process: action and communication: the third step -- The process: evaluation: the fourth step -- The Tools of communication -- The Empolyee public -- The Community publics -- Special publics -- The Mass audience -- Working with the media -- The Practice: public relations for business -- The Practice: corporate public and urban affairs: emerging functions -- The Practice: corporate financial relations -- The Practice : trade associations , professional societies and labor unions -- The Practice : welfare agencies, hospitals and churches -- The Practice: governments and citizens -- The Practice : public schools -- The Practice : higher education -- The Practice : the armed forces -- The Practice : public relations around the world -- Toward a profession.
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