000			01386nam a22001817a 4500
008			120628t xxu||||| |||| 00| 0 eng d
020			_a0534612962
050			_aHM1221.N42
100			_aNewsom, Doug.
245			_aPublic relations writing: Form & styles. / _cDoug Newson and Jim Haynes
250			_a7th
260			_aAustralia: _bThomson, _c2005.
300			_axxii,441 p.: _c24cm.
500			_aIncludes index
505			_aContents: PR writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing pricinples -- Writing to clarify and simplify the complex: Style and content -- Grammar, spelling and punctuation -- Writing for select publics -- Emails, memo, letters, reports and proposals -- Backgrounds and position papers -- Writing for mass media publics -- News release for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- Writing for web sites -- Writing for a media mix -- Media kits and media pitches -- Speeches and other presentations -- Newsletters -- Brochures -- Magazines and annual reports -- Crisis communcation and the planning process -- Appendix A: Readability formulas -- Appendix B: Copyfitting.
700			_aHaynes, Jim
942			_2lcc _cBK
999			_c1609 _d9109