000			00913nam a22001697a 4500
008			120706t xxu||||| |||| 00| 0 eng d
020			_a0072864699
050			_aHF5410.A67
100			_aPerreault, William D.
245			_aApplications in basic marketing: clippings from the popular business press. / _cWilliam D. Perreault.
260			_aBoston: _bIrwin, _c2004.
300			_avii,231 p.: _bill.; _c26cm.
505			_aContents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing market environment -- Buyer behaviour -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: Planning, implementation and control -- Ethical marketing in a consumer-oriented world: Appraisal and challenges.
650			_aMarketing
700			_aMcCarthy, Jerome E.
942			_2lcc _cBK
999			_c1651 _d9151