000			00982nam a22001817a 4500
008			120822t xxu||||| |||| 00| 0 eng d
020			_a0072557982
050			_aHF5415.P41
100			_aPerreault, William D. Jr.
245			_aApplications in basic marketing: clipping from the popular business press. / _cWilliam D. Perreault Jr. and E. Jerome McCarthy
250			_a2002-2003 ed.
260			_aNew York: _bMcGraw Hill, _cc2003.
300			_aix, 214 p.: _bill.; _c25cm.
505			_aContents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
650			_bMarketing
700			_aMcCarthy, Jerome E.
942			_2lcc _cBK
999			_c2112 _d9612