000			01007nam a22001937a 4500
005			20210414114128.0
008			120823t xxu||||| |||| 00| 0 eng d
020			_a9780072864717
050			_aHF5415.P41
100			_aPerreault, William D.
245			_aApplications in basic marketing: clippings from the popular business press. / _cWilliam D. Perreault Jr. and E. jerome McCarthy.
260			_aBoston : _bMcGraw-Hill, _c2005.
300			_avii, 211 p. : _bill. ; _c25 cm.
440			_a2005-2006 edition
505			_aContents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
650			_aMarketing.
700			_aMcCarthy, E. Jerome.
942			_2lcc _cBK
999			_c2136 _d9636