| 000 | 00861nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 120827t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0767424247 | ||
| 050 | _aTK5105.888.K393 | ||
| 100 | _aKaye, Barbara K. | ||
| 245 |
_aThe world wide: a mass communication perspective. / _cBarbara K Kaye |
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| 260 |
_aBoston: _bMcGraw - Hill, _c2001. |
||
| 300 |
_axviii, 424 p.: _bill.; _c24cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aContents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions. | ||
| 700 | _aMedoff, Norman J. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c2167 _d9667 |
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