000 01255nam a22001937a 4500
008 120920t xxu||||| |||| 00| 0 eng d
020 _a9780071263207
050 _aHD30.22.B38
100 _aBaye, Michael R.
245 _aManagerial economics and business strategy. /
_cMichael R. Baye
250 _a6th ed.
260 _aBoston:
_bMcGraw Hill,
_cc2009.
300 _axxxii, 623 p.:
_bill.;
_c23cm.
500 _aIncludes index.
505 _aContents: The Fundamentals of managerial economics -- Market forces: demand and supply -- Quantitative demand analysis -- The Theory of individual behavior -- The Production process and costs -- The Organization of the firm -- The Nature of industry -- Managing in competitive, monopolistic, and monopolistically competitive markets -- Basic oligopoly models -- Game theory: inside oligopoly -- Pricing strategies for firms with market power -- The Economics of information -- Advanced topics in business strategy -- A Manager's guide to government in the marketplace -- Case study: challenges at time warner -- Appendix A: Answers to selected end-of-chapter problems -- Appendix B: Additional readings and references.
650 _bManagerial Economics
650 _aBusiness Strategy.
942 _2lcc
_cBK
999 _c2362
_d9862