000			01466nam a22001817a 4500
008			120926t xxu||||| |||| 00| 0 eng d
020			_a0750604247
050			_aHF1416.P181
100			_aPaliwoda, Stanley J.
245			_aInternational marketing. / _cStanley J. Paliwoda
250			_a2nd ed.
260			_aNew Delhi: _bProfessional Pub. Ltd. _cc1993.
300			_axvii,706 p.: _bill.; _c24cm.
500			_aIncludes index
505			_aContents: International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions1: direct vs indirect involvement -- Market entry strategy decisons 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single european market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade, aid and development -- Case studies.
650			_bInternational marketing
942			_2lcc _cBK
999			_c2379 _d9879