000			01398nam a22001817a 4500
008			120928t xxu||||| |||| 00| 0 eng d
020			_a0304332216
050			_aHF5415.C11
100			_aCannon, Tom
245			_aBasic marketing: principles and practice / _cTom Cannon
250			_a4th ed.
260			_aNew York: _bCassell Publishers, _cc1980.
300			_axiv, 450p. _bill _c24cm.
500			_aIncludes index.
505			_aContents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project.
650			_bMarketing
942			_2lcc _cBK
999			_c2387 _d9887