000			01040nam a22001817a 4500
008			120928t xxu||||| |||| 00| 0 eng d
020			_a0852974132
050			_aHF5415.13.St8
110			_aThe Institute of Financial Services
245			_aStrategic marketing management. / _cThe Institute of Financial Services
260			_aUnited Kingdom: _bInstitute of Financial Service, _cc1997.
300			_aix, 510 p.: _bill.; _c29cm.
500			_aIncludes index.
505			_aContents: Introduction -- Study guide -- Strategic planning -- Marketing management -- Marketing planning -- Market segmentation, targeting and positioning -- Marketing research and information systems -- Consumer buying behaviour -- Organisational buyer behaviour -- Products and brands -- Pricing -- Marketing channels -- The Communication mix -- The Extended marketing mix -- Ethical issues in marketing -- Marketing revisited -- Internationalisation of marketing -- Appendix: Answers.
650			_aStrategic Managment
650			_aMarketing
942			_2lcc _cBK
999			_c2389 _d9889