000			00847nam a22001577a 4500
008			121008t xxu||||| |||| 00| 0 eng d
020			_a139789964723842
050			_aHF5415.12.G4 H59
100			_aHinson, Robert
245			_aAfrican marketing practices: cases from Ghana. / _cRobert Hinson
260			_aAccra: _bSedco, _cc2006.
300			_ax, 164 p.: _c22cm.
505			_aContents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
650			_bMarketing
942			_2lcc _cBK
999			_c2392 _d9892