000			01072nam a22001937a 4500
008			121008t xxu||||| |||| 00| 0 eng d
020			_a0195125738
050			_aHF5415.J33
100			_aJagpal, Sharan
245			_aMarketing strategy and uncertainty. / _cSharan Jagpal
260			_aNew York: _bOxford University Press, _cc1999.
300			_axvii, 334 p.: _bill.; _c24cm.
500			_aIncludes index.
505			_aContents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion.
650			_bMarketing.
650			_aStrategic planning.
650			_aMarketing _xManagement.
942			_2lcc _cBK
999			_c2394 _d9894