000			01469cam a22003494a 4500
001			14289648
005			20210414114144.0
008			060307s2006 enka b 001 0 eng
010			_a 2006007845
020			_a9780199273980 (pbk.)
020			_a0199273987 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.135.W47
082	0	0	_a658.8/101 _222
100	1		_aWest, Douglas C.
245	1	0	_aStrategic marketing :creating competitive advantage. / _cDouglas West, John Ford, and Essam Ibrahim.
260			_aOxford ; _aNew York : _bOxford University Press, _c2006.
300			_axxv, 517 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction -- Where are we now? -- Where do we want to beow will we get there? -- Did we get there -- Conclusion.
650		0	_aMarketing _xDecision making.
650		0	_aMarketing _xManagement.
700	1		_aFord, John B. _q(John Battice), _d1949-
700	1		_aIbrahim, Essam.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0613/2006007845.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c2404 _d9904