000 01375nam a22002177a 4500
008 121012t xxu||||| |||| 00| 0 eng d
020 _a1574442775
050 _aHD31.B94
100 _aMurdick, Robert G.
245 _aBusiness policy strategy guide. /
_cRobert G. Murdick
250 _a6th ed.
260 _aU.S.A:
_bCRC Press,
_c2001.
300 _a340 p.:
_c24cm.
500 _aIncludes index.
505 _aContents: Business failure-business success -- The Field of action: Environment of the business system -- The Field of action: The business system -- Strategic management -- Current issues in strategic management -- The Struggle for survival and prosperity -- Functional area-marketing -- Functional area-accounting and finance -- Functional area-production -- Functional area-engineering and R & D -- Functional area-human resources -- Management information systems -- Analyzing global business -- How to perform an industry study -- How to analyze a case -- Case analysis illustrated: The shaft nursery and landscape company -- Case study: Southeastern shipyards. inc -- Appendix A: Common organizational variables model as a problem solving aid -- Appendix B: Symbols used in evaluating of reports.
650 _aIndustrial management.
700 _aMoor Carl R.
700 _aBabson, Harold C.
700 _aTomlinson, William H.
942 _2lcc
_cBK
999 _c2444
_d9944