000 02261nam a22002057a 4500
008 121113t xxu||||| |||| 00| 0 eng d
020 _a9780073257952
050 _aHD62.7.K11
100 _aKatz, Jerome A.
245 _aEntrepreneurial small business. /
_cJerome A. Katz and Richard P. Green
260 _aNew York:
_bMcGraw Hill,
_cc2007.
300 _axxxix, 595 + various pagings:
_bill.;
_c28cm.
500 _aIncludes index.
505 _aContents: Entrepreneurs, ideas, and plans: the basis of small business: Small business: its opportunities and rewards -- Small business ethics: a key to long-term success -- Small business entrepreneurs: characteristics and competencies -- Small business ideas: creativity, opportunity, and feasibility -- Small business entry: paths to part-time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: imitation with a twist -- Business plans: seeing audiences and your business clearly -- Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Cash, accounting, and finance in the small business: Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt, and gifts -- Small business protection: risk management and insurance -- Assets: inventory and operations management -- Management and organization in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business -- Appendix A: Consulting to small business and beyond -- Appendix B: SIFE -- Appendix C: A Marketing plan: ''Asian Eden,'' a boba/snack bar in Folsom, Califonia -- Appendix D: Short business plan: emergency bridal -- Appendix E: Full business plan: blue water boatworks.
650 _bSmall business
_x Management
_x Textbooks.
650 _aNew business enterprises
_xManagement
_x Textbooks.
650 _aEntrepreneurship
_x Textbooks.
700 _aGreen, Richard P.
942 _2lcc
_cBK
999 _c2513
_d10013