000			00814nam a22001577a 4500
008			120619t xxu||||| |||| 00| 0 eng d
020			_a8179291251
050			_aHM263.R43
100			_aRidgeway, Judith
245			_aHandling the media and the public relations. / _cJudith, Ridgeway
260			_aNew Delhi: _bInfinity books, _c2005.
300			_aix, 222 p.: _c20cm.
500			_aIncludes index.
505			_aContents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading.
942			_2lcc _cBK
999			_c2520 _d10020