000			00935nam a22001457a 4500
008			121119t xxu||||| |||| 00| 0 eng d
020			_a9788184888997
050			_aHF5415.33.I4.N11
100			_aNair, Suju R.
245			_aConsumer behaviour in Indian perspective: text and cases. / _cSuju R. Nair
260			_aNew Delhi: _bHimalaya Publishing House, _c2010.
300			_axii, 632 p.: _bill.; _c28cm.
505			_aContents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour.
942			_2lcc _cBK
999			_c2547 _d10047