000			01289nam a22002177a 4500
008			121121t xxu||||| |||| 00| 0 eng d
020			_a0072424028
050			_aHM1221.P822
100			_aLattimore, Dan.
245			_aPublic relations: the profession and the practice. / _cDan Lattimore et al.
260			_aBoston: _bMcGraw Hill, _c2004.
300			_axxi, 390 p.: _bill.; _c26cm.
500			_aIncludes index.
505			_aContents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations.
650			_aPublic relations. _x United States.
700			_aBaskin, Otis
700			_aHeiman, Suzette T.
700			_aToth, Elizabeth L.
700			_aVan Leuven, James K.
942			_2lcc _cBK
999			_c2562 _d10062