000			01728nam a22002177a 4500
008			131213b xxu||||| |||| 00| 0 eng d
020			_a9780199583409 (pbk.)
050	0	0	_aHD30.4.B79(3e) _b
100	1		_aBryman, Alan.
245	1	0	_aBusiness research methods. / _cAlan Bryman and Emma Bell.
250			_a3rd ed.
260			_aCambridge : _aNew York, NY : _bOxford University Press, _c2011.
300			_axxxvii, 765 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Business research strategies: research designs -- Planning a research project and formulating research questions -- Getting started: reviewing the literature -- Ethics in business research -- The Nature of quantitative research: sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for windows -- The Nature of qualitative research: Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo -- Breaking down the quantitative/qualitative divide: Mixed methods research: combining quantitative and qualitative research -- E-research: internet research methods -- Writing up business research.
650		0	_aBusiness _xResearch _xMethodology.
700	1		_aBell, Emma.
906			_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c2717 _d10217