000			00795nam a22001697a 4500
008			140320b xxu||||| |||| 00| 0 eng d
050			_aHG174.M35
082			_22nd ed.
110			_aIndian Institute of Banking and Finance
245			_aManaging and marketing of financial services. /
260			_aNew Delhi: _bTaxman Publications, _c2007.
300			_a1-22, 378 p.: _bill; _c24cm.
500			_aIncludes appendix.
505			_aContents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study.
650			_aMarketing
942			_2lcc _cBK
999			_c2743 _d10243