000			01241nam a22002057a 4500
008			140409b xxu||||| |||| 00| 0 eng d
020			_a9780135070659
050			_aHD 30.22 _b.K39
100			_aKeat, Paul G.
245			_aManagerial Economics:economic ools fo tody's decision makes. / _bEconomic tools for today's decision makers/ _cPaul G. Keat and Philip K.Y. Young
250			_a6th
260			_aUpper Saddle River: _bPearson, _c2009.
300			_aXxii, 598p.: _bill. _c25cm
500			_aIncludes index
505			_aContents: Introduction-- The Firm and Its Goals-- Supply and Demand-- Demand Elasticity-- Demand Estimation and Forecasting-- The Theory and Estimation of Production-- The Theory and Estimation of Cost-- Pricing and Output Decisions:Perfect Monopoloy-- Pricing and Output Decisions:Monopolistic Competition-- Special Pricing Practices-- Game Teory and Asymmetric Information-- Capital Budgeting and Risk-- The Multinational Corporation and Globalization-- Government and Industry:Challenges and Opportunities for Today's Manager-- Managerial economics in Action:The Case of the refreshment Beverage Indusrty.
650			_aEconomics
700			_aKeat Paul G.
700			_aYoung Philip K.Y.
942			_2lcc _cBK
999			_c2813 _d10313