000			00939nam a22001577a 4500
008			140425b xxu||||| |||| 00| 0 eng d
020			_a0072821116
050			_aHF5415.2. F67
100			_aForrest, Edward.
245			_aInternet marketing intelligence: research tools, techniques , and resources. / _cEdward Forrest
260			_aBoston: _bMcGraw - Hill, _c2003.
300			_axiv, 224p.: _bill.; _c25cm.
500			_aIncludes glossary and index.
505			_aContents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities.
942			_2lcc _cBK
999			_c2873 _d10373