000			01445nam a22002057a 4500
008			140529b xxu||||| |||| 00| 0 eng d
020			_a0130117951
050			_aHF5415.E92
100			_aEvans, Joel R.
245			_aMarketing. / _cJoel R. Evans
250			_a2nd ed.
260			_aCanada: _bPrentice hall, _c2000
300			_axv, 621p.: _bill.; _c28cm.
500			_aIncludes index.
505			_aContents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final consumer behaviour -- Organizational consumers -- Developing a target market strategy -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing -- Price planning:Price planning and strategy -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan.
650			_aMarketing.
700			_aBerman, Barry.
700			_aWellington, William J.
942			_2lcc _cBK
999			_c2900 _d10400