000			01608nam a22002057a 4500
008			140602b xxu||||| |||| 00| 0 eng d
020			_a9780132453134
050			_aTX911.3.M3K68
100			_aKotler, Philip.
245			_aMarketing for hospitality and tourism. / _cPhilip Kotler.
250			_a5th ed.
260			_aBoston: _bPearson, _c2010.
300			_axxiii, 683.: _bill.; _c27cm.
500			_aInclude index.
505			_aContents: Understanding the hospitality and tourism marketing process:introduction: marketing for hospitality and tourism -- service characteristics of hospitality and tourism marketing -- The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies: The marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Developing the hospitality and tourism marketing mix: Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Managing hospitality and tourism marketing: Destination marketing -- Next year's marketing plan.
650			_aMarketing.
700			_aBowen, John T.
700			_aMakens, James C.
942			_2lcc _cBK
999			_c2932 _d10432