000			00906nam a22001817a 4500
008			140609b xxu||||| |||| 00| 0 eng d
020			_a9780273686231
050			_aHF5415.55.E34
100			_aEgan,John.
245			_aRelationship marketing: _bexploring relational strategiesmarketing. / _cJohn, Egan.
250			_a2nd ed.
260			_aHarlow; _bPrentice Hall, _c2004.
300			_axxiii,268p.: _bills.; _c24cm.
500			_aIncludes index.
505			_aContents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.
650			_aRelationship marketing.
942			_2lcc _cBK
999			_c2972 _d10472