000			01324nam a22001817a 4500
008			140610b xxu||||| |||| 00| 0 eng d
020			_a0684864665
050			_aHF5415.5.R87
100			_aRust, Roland T.
245			_aDriving customer equity: how customer life time value is rehaping corporate strategy. / _cRoland T. Rust, Valarie Zeithaml and Katherine N. Lemon
260			_aToronto: _bThe Free Press, _c2000.
300			_axii, 292p.: _bills.; _c24cm.
500			_aIncludes index and appendix.
505			_aContents: Beyond brand equity: The case for customer equity -- The Profitable product death spiral -- The True lifetime value of the customer -- The Customer equity framework: A framework for customer equity -- Driving value equity -- Driving brand equity -- Driving retention equity -- Customer-Centered strategy: Measuring customer equity -- Evaluating financial impact -- Strategic analysis -- Managing customer equity: The customer pyramid -- Managing the customer pyramid -- Customer alchemy -- The Internet as the ultimate customer equity tool -- The Customer equity corporation -- Appendices: Obtaining the lifetime value -- Example of customer survey -- Calculating the importance of customer equity drivers.
700			_aZeithaml, Valarie A.
700			_aLemon, Katherine N.
942			_2lcc _cBK
999			_c2984 _d10484