000			01087nam a22002297a 4500
003			OSt
005			20230317131533.0
008			140619b xxu||||| |||| 00| 0 eng d
020			_a9780071317153
020			_a9780077403898 - pbk
040			_cWIUC-GH
050			_aP90.B284
100			_aBaran, Stanley J. _91033
245			_aIntroduction to mass communication: media literacy and culture. / _cStanley J. Baran.
250			_a7th ed.
260			_aNew York.: _bMcgraw-Hill, _c2012.
300			_axx, 449 p.; _bill.: _c26cm.
500			_aIncludes index,references,glossary and appendix
505			_aContents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media
650			_aMass communication _91034
942			_2lcc _cBK
999			_c3043 _d10543