000			01957cam a22003135a 4500
001			15611159
003			OSt
005			20210414114236.0
008			090204s2010 at a 000 0 eng
010			_a 2009922268
020			_a9780324599343
020			_a032459934X
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.2.C49
082	0	0	_a658.8/3 _222
100	1		_aChurchill, Gilbert A.
245	1	0	_aBasic marketing research. / _cGilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.
250			_a7th ed.
260			_aAustralia ; _aMason, OH : _bSouth-Western/Cengage Learning, _cc2010.
300			_axxvi, 594 p.: _bill.; _c29 cm.
500			_aIncludes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).
505			_aContents: The role of marketing research -- Gathering marketing intelligence:the systems approach -- Gathering marketing intelligence:the project approach -- Problem formulation -- Types of research design and exploratory research -- Descriptive and causal research designs -- Secondary data -- Standardized marketing information service -- Collecting primary data -- Collecting information by communication -- Collecting Information by observation -- Asking good questions:measurement basic -- Measuring attitudes and other variables -- Designing the questionnaire or observation form -- Developing the sampling plan -- Determining sample size -- Collecting the data:nonsampling errors and response rate calculation -- Data analysis:preliminary steps -- Data analysis:analyzing individual variable and basic of hypothesis testing -- Data analysis:analyzing multiple variables simultaneously -- The research report --
650		0	_aMarketing research.
700	1		_aBrown, Tom J.
700	1		_aSuter,Tracy A
906			_a7 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c3144 _d10644