000			01676nam a22001817a 4500
008			140717b xxu||||| |||| 00| 0 eng d
020			_a9780073105970
050			_aHD31.N4897
100			_aNickel,William G
245			_aUnderstanding business. / _cWilliam G.Nickel
260			_aBoston: _bMcGraw, _c2008
300			_axxvii652p.: _bill.; _c26cm.
500			_aIncludes index
505			_aContents Managing within the dynamic business environment:talking risks and making profits -- How economics affects business:the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Choosing form of business ownership -- Entrepreneurship and starting a small business -- Management,leadership,and employee empowerment -- Adapting organizations to today's markets -- Producing world-class goods and service -- Motivating employees and building self-managed teams -- Human resource management:finding and keeping the best employees -- Dealing with employee-management issues and relationships -- Marketing:building customer relationships -- Development and pricing products and services -- Distributing products quickly and efficiently -- Using effecting promotional techniques -- Understanding financial information and accounting -- Financial management -- Securities markets:financing and investing opportunities -- Understanding money,financial institutions,and the federal reserve -- Working within the legal environment of business -- Using technology to manage information -- Managing risk -- Managing personal finances
700			_aMchugh,James M
700			_aMchugh,susan M
942			_2lcc _cBK
999			_c3156 _d10656