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020 _a0070916195
050 _aHB171.5.F72
100 _aFrank, Robert H.
245 _aMicroeconmic and behaviour /
_cRobert Frank H. and Ian C. Parker
260 _aToronto:
_bMcGraw Hill;
_c2004.
300 _axxix, 702 p.:
_bill;
_c26cm.
500 _aIncludes index.
505 _aContents: Thinking like an economist -- Supply and demand -- Rational consumer choice -- Individual and market demand -- Applications of rational choice and demand theories -- The Economics of information and choice under uncertainty -- Explaining tastes: The Importance of altruism and other nonegoistic behaviour -- Cognitive limitations and consumer behaviour -- The Theory of the firm and market structures -- Costs -- Perfect competition -- Monopoly -- Oligopoly and monopolistic competition -- Labour -- Capital -- General equilibrium and market efficiency -- Externalities, property rights and the Coase theorem -- Government -- Appendices: Appendix 3: The Utility function approach to the consumer budgeting problem -- Appendix 4: Additional topics in demand theory -- Appendix 5: Additional applications of rational choice and demand theories -- Appendix 6: Search theory and the winner's curse -- Appendix 9: Mathematical extensions of production theory -- Appendix 10: Mathematical extensions of the theory of costs -- Appendix 13: Additional models of oligopoly and monopolistic competition -- Appendix 14: Labour -- Appendix 15: A More detailed look at renewable and exhaustible resource allocation.
650 _aMicroeconomics.
650 _aSelf-interest.
650 _aConsumer behavior.
942 _2lcc
_cBK
999 _c415
_d7915