000			00954nam a22001697a 4500
005			20210414113907.0
008			111219t xxu||||| |||| 00| 0 eng d
020			_a0262630524
050			_aHB801.M33
100			_aMassy, Wiiliam F.
245			_aStochastic models of buying behaviour / _cWilliam F. Massy, David B. Montgomery and Donald G. Morrison
260			_aLondon: _bMIT; _c1970.
300			_axiii, 464 p.: _bill. _c23 cm.
500			_aIncludes index.
505			_aContents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam.
942			_2lcc _cBK
999			_c432 _d7932